COPA Coca-Cola Set for Kick-off
DOHA: COPA Coca-Cola, the international youth football tournament, strikes excitement in Qatar as it returns for another year. Teenagers all over the country are gearing up to participate in the annual tournament set to take place at Aspire Zone for a chance to win a trip to Brazil for the FIFA World Cup.
As a result of the great work that COPA has done to raise the profile of football amongst youths and encourage young people to get into the sport in this region, it was recognized as an officially endorsed competition by FIFA in 2013.
Through strategic partnerships with FIFA, and local endorsement from the Qatar Football Association, COPA Coca-Cola is proactively shaping the future generation of football heroes. COPA Coca-Cola not only promotes an active and healthy lifestyle, but also seeks to plant seeds of respect, team spirit, and friendship, as the players blossom into able combatants armed with what it takes to represent their country in the FIFA World Cup 2022.
Commenting on the official launch of the 2014 tournament, Khalid Al Kuwari, Marketing and Communications Director for QFA, said: “COPA Coca-Cola is a stellar example of how the Coca-Cola Company embodies its time-honored ethos to live positively and open happiness. Through this program, the youth are empowered to achieve their dreams while learning about team spirit, respect and the importance of a healthy and active lifestyle. By 2022, we hope to see our Arab COPA players representing their countries at the FIFA World Cup in Qatar.”
In an attempt to promote healthy living and the participation in an active lifestyle, the Coca-Cola Company set up COPA Coca-Cola in Mexico in 1998. Since then, the tournament has gained so much momentum as is now played across five continents.