Qatar Football AssociationNews
05.05.2016 0:48 in :

DOHA: Fifty One East, Qatar’s favourite department store, and Sony
Middle East and Africa, the prominent consumer electronics brand, have
further strengthened their support of the annual Emir Cup by their
continuous partnership with the Qatar Football Association (QFA),
where Sony is the Official Sponsor of the Emir Cup for the sixth
successive year.

Emir Cup is the country’s most popular football event accompanied with
various activities creating a unique occasion for families to bring in
their children to watch football games and meet stars of the game in
the country.

Organized by QFA, the Emir Cup will be the 44th edition of the revered
tournament in men’s football, and is played by the first and second
division clubs of the Qatari football league structure.

Bader Al-Darwish, Chairman and Managing Director of Darwish Holding,
said: “We are proud of our long term partnership with the QFA to
support the most prominent event in Qatar, the annual Emir Cup,
knowing that football is the most popular sport in the region. Fifty
One East and Sony have been strongly linked to significant sports
happenings in Qatar and the Emir’s Cup tops our track record.”

He added: “The tournament has grown year on year to become the most
energetic sporting event in Qatar that brings together the entire
community and promotes local talent.”

“This is our sixth year in our partnership with the Qatar Football
Association, which has invested a lot of effort to turn the tournament
into an engaging and unique experience for everyone in the country.”

Mansoor Al Ansari, General Secretary of Qatar Football Association
(QFA), said: “We are very pleased that Sony and Fifty One East are
partnering with us for the sixth consecutive year. This partnership
will enable innovative and exciting ways to bring excitement to our
Emir Cup fans in Qatar this year and will see Sony and Fifty One
East’s involvement in Qatar’s most prestigious football tournament of
the year through a comprehensive promotional campaign.

Sony and Fifty One East are also setting up a dedicated fan zone
within Lagoona Mall on 11th – 14th of May, and inviting fans to
participate in a PlayStation competition and win fabulous prizes from

In addition to this; Sony and Fifty One East also sponsor the ‘Most
Valuable Player’ of the match award to be given after each game during
the Emir Cup and invite everyone to join the celebrations and support
their teams especially at the final on May 20th.

The Emir Cup is the last tournament of the season.