ICSS, Italian League SERIE A Launch “Save The Dream” Campaign
DOHA: The International Centre for Sport Security (ICSS) and Qatar Olympic Committee (QOC) in collaboration with the Italian League SERIE A have launched “Save the Dream” campaign to promote sport integrity to young people around Italy.
The objective is to raise awareness about the need to educate young people about the ethics and values of sport, as well as raising awareness of the role and work of the “Save the Dream” project.
“Save the Dream” is supported by an “Athletes Integrity Panel”, captained by Alessandro Del Piero – an example of a champion who is much-loved around the world, thanks to a hugely successful career founded on determination, professionalism and respect for the rules, as well as for the opponents, on and off the field of play.
“Save the Dream” will feature in matches in ten cities (Reggio Emilia, Rome, Bologna, Verona, Livorno, Naples, Genoa, Turin, Milan, Udine) on match day 14 of League SERIE A, which takes place over 12th, 13th and 14th April 2014. Before kick-off, audio messages and video clips will be played in the stadiums to promote the “Save the Dream – for ethical sport” campaign.