KOORA TIME WinsBest CSR Impact Initiative at CSR Awards Qatar 2015
DOHA: Qatar Football Association (QFA) and Qatar Shell’s
Koora Time initiative has been honoured as the best Corporate
Social Responsibility (CSR) Impact Initiative at the CSR Awards
Qatar 2015, in an awards ceremony held on Tuesday night at
the Hilton Doha Hotel.
Koora Time is a five-year sustainable initiative designed to improve
the health and wellbeing of Qatar’s youth through football. The initiative
facilitates access to additional hours of physical activity and more
opportunities and spaces to play football. The flagship programme
Il’Ab We’Yana provides each child with an additional 72 hours of
physical activity over its 18-week duration.
This award adds to Koora Time’s many accolades which include recognition
at the Sport Industry Awards 2014 for ‘Best Youth Development Initiative’, the
AFC Dream of Asia Award in the area of social responsibility and the Dar
Al Sharq CSR Award for Best Sports Initiative. Judges were impressed by
findings published by an independent sports education research agency
showing that the program had significantly improved the Body Mass
Index (BMI) rate of participants in the overweight category.
The awards ceremony,which featured 20 companies from different
sectors, competing to demonstrate how their CSR initiatives best
bridged the gap between society and the business sector, was held
under the patronage of the Ministry of Economy and Commerce.
“These are exciting times for us and our partner Qatar Shell. Since
Koora Time’s inauguration in March 2013, we have witnessed some
truly fantastic results,” said Hamad Al Kuwari, Director of Marketing, QFA.
These national awards acknowledge just how much we can contribute
to society and we hope others are inspired to follow suit,” he added.
“At Qatar Shell we are committed to supporting the Qatar National Vision
2030 by working with Qatari partners to create and deliver long-term
contributions to society that generate measurable social impact,” said
Mohammed AbuJbara, CSR Manager,Qatar Shell.
For information about Koora Time and its programmes please visit: www.kooratime.qa