DOHA: Qatar Football Association (QFA), the governing body of football in Qatar, and Ooredoo, Qatar’s leading communications company, today announced the renewal of a one-year partnership agreement that names Ooredoo as the “Official Telecommunications Partner of H.H. the Emir Cup 2014/2015”.

The contract was signed at QFA’s headquarters, Al Bidda Tower, by Sheikh Saud Bin Nasser Al Thani, CEO of Ooredoo and Saoud Al Mohannadi, Vice President of QFA. They were accompanied by Hamad Al Kuwari, Acting Executive Director – Operations in QFA, and Mustafa Al Qatami, Director of Branding and Corporate Communications in Ooredoo.

Sheikh Saud Bin Nasser Al Thani, CEO, Ooredoo said: “As part of our support for sport in the country, we are standing shoulder-to-shoulder with the QFA to build a stronger relationship with Qatar’s sports fans in 2015. Football has the ability to inspire connect the diverse population of Qatar, and we are excited to be working on this year’s tournament, which promises to be the biggest and best yet.”

He added: “Ooredoo and the QFA have a long-standing strategic relationship that has delivered some incredible sporting action over the years, and we are determined to offer even more in 2015. This year, we will present a range of activities and services for fans, players, sponsors and organisers that will delight and amaze them all when the Emir Cup kicks off.”

Saoud Al Mohannadi, Vice President, QFA commented: “We are delighted to sign this partnership agreement with a global telecommunications company such as Ooredoo, to support the country’s most prestigious tournament of the year. By partnering with Ooredoo, we are able to reach a wider segment of our fans, therefore, allowing them to extend their support to the most popular tournament in Qatar.”

Saoud Al Mohannadi added: “The partnership agreement with Ooredoo creates an excellent platform to connect with customers across various segments that are specifically passionate about Emir Cup, and football in general.”

The H.H Emir Cup is Qatar’s most popular annual football tournament, with the cup winners guaranteed a place in the 2015 AFC Champions League, making it one of the most thrilling tournaments of the year.

As the main telecommunications partner for H.H. The Emir Cup, Ooredoo is encouraging as many people as possible to attend and share the incredible atmosphere with their bigger and faster network at theThani Bin Jassim Stadium.

The Emir Cup is the last tournament of the season and the final match will take place this year on 23 May in Thani Bin Jassim Stadium (Al Gharrafa Sports Club).

The upcoming period will witness the announcement of the date and location of the official draw, in which the competition venues for the preliminary stages, and match schedule will be revealed.