DOHA: Qatar Football Association (QFA) and Ooredoo signed a one year partnership agreement today at Al Bidda Tower that announces Ooredoo as the main telecommunications partner for the Emir Cup 2014.

Signing this partnership agreement reiterates QFA and Ooredoo’s commitment towards the most important and popular football tournament in the country.

As part of the company’s goals to promote sports in the community, the partnership was launched under the slogan, “The People’s Cup”, to encourage people to attend and watch the matches.

To promote the tournament, Ooredoo has planned to host activities in different locations acrossthe city to promote the tournament and these include a Screaming booth where fans have thechance to go in and record their voice by saying the word “goal” and the fan that scores the longest time will get an ETR number worth QAR 25,000.

The screaming booth will be located in Katara and in Landmark Mall and is set to open on 1st The second promotional activity Ooredoo is organising is an Instagram Competition where Ooredoo will ask fans to post a picture and write down a slogan or sentence about their favourite football club that is participating in the tournament and hashtag the word #EmirCup2014.

Best pictures with best slogans/sentence will be chosen by Ooredoo, and then Instagrammers will be asked to vote for the best one. Winners will get their slogan/sentence and favourite club’s photo printed on T-shirts and given to them.

Khalid Al Kuwari, Chief Operations Officer of QFA commented: “We have a deep rooted relationship with Ooredoo that has began more than 10 years ago, and there is no doubt that this relationship involved and continues to involve countless successes that develop the game offootball in the country. Our partnership that aims to support this important tournament showcases our joint commitment to encourage our fans to take part in this tournament, develop football in the country, and stage an exciting tournament that wows everyone in Qatar.”

Mustafa Al Qatami, Director, Branding and Corporate Communications, Ooredoo, said: “Our strong partnership and dedication to supporting this event is due to our commitment to encourage sports throughout Qatar. We believe in investing in Qatari tournaments and traditions, and hope that this, the 42nd ever Emir Cup will be the most exciting yet. We’re proud to be the official telecoms partner for the Emir Cup, and aim to show visitors to Qatar and football fans around the region what Ooredoo can do, as we push forward to get Qatar ready for the 2022 World Cup! After all – practice makes perfect”

He added: “We are organising a number of activities in connection with Qatar Football Association’s the Emir Cup throughout the tournament, as a way to bring “The People’s Cup” to the diverse population of Qatar.”

It is worth mentioning that the Emir Cup is the last tournament of the season and is one of themost popular tournaments in the country. The final match will take place on 17th May and will be held in Khalifa International Stadium. The Emir Cup 2014 runs from 21st April until 17th May and matches are played in four stadia, Al Arabi Stadium, Qatar Sports Club, Al Sadd Stadium and Khalifa International Stadium.