QFA, Sout Al Khaleej Sign Partnership Agreement
DOHA: Qatar Football Association (QFA) today signed an agreement with Sout Al Khaleej radio station to become the “Official Radio Station of H.H. Emir Cup 2014”.
The signing ceremony took place in Al Bidda tower between Khalid Al Kuwari, Acting COO of QFA and Rashid Abdullah Al Mohannadi, Head of Sports Section of Sout Al Khaleej.
The nature of the agreement involves utilizing the station by promoting all the Emir Cup matches, and related events.
Sout Al Khaleej will strongly support the Emir Cup throughout the tournament by different competitions on the radio, and in the stadia.
A special program called “Agla Al Ko’oos” which translates to “Most Precious Cup” has been produced to promote the news and events of the tournament. It aims to promote the tournament heavily and runs different competitions for the listeners of the program. Listeners who text the correct answer will enter a draw in which one winner will be announced towards the end of the tournament.
On the day of the final match in Khalifa International Stadium, Sout Al Khaleej reporters will visit the fanzone to run different competitions and winners will win a coupon on the spot.
Another promotional approach that Sout Al Khaleej is using this year is releasing a song about the Emir cup. The song will be performed on the radio by popular Qatari singer Fahad Al Kubaisy, and composed by the renowned composer Abdullah Al Mannai.
A total of 100,000 Qatari Riyals worth of prizes are allocated to the competition winners.
Khalid Al Kuwari, Acting COO of QFA said: “We are delighted to partner with Sout Al Khaleej and announce them as the Official Radio Station of this prestigious tournament. This is another example of QFA’s commitment in promoting the Emir Cup heavily.”
He added: “This has been a long term relationship and dates back to the 17th Gulf Cup. Sout Al Khaleej plays a very important role in promoting QFA activities and events. We are looking forward to working with Sout Al Khaleej again this year. We thank them for the heavy promotional campaign it’s executing this year and hope to continue working with them on other tournaments.”
Commenting on the announcement of the partnership Rashid Abdullah Al Mohannadi, Head of Sports Section of Sout Al Khaleej said: “We are extremely proud to cooperate with QFA again this year for the 42nd edition of Emir Cup to deliver the news and announcements to the fans, and are confident that this partnership will equally benefit both parties by adding more value to the football culture in Qatar. We appreciate the opportunity given by QFA to be the official radio station of the Emir Cup 2014 and hope for a successful cooperation.”
He added: “This partnership will extend and grow over the forthcoming years. We will host different radio competitions inside and outside of the studio that will revolve around the tournament for the public and many prizes will be awarded to the winners. We have also produced a song in collaboration with famous Qatari singer Fahad Al Kubaisy and will be releasing it on the station very soon.”
The Emir Cup is the last tournament of the season and is one of the most popular tournaments in the country. The final match will take place on 17th May and will be held in Khalifa International Stadium. The Emir Cup 2014 kick started on 21st April and will run until 17th May. Matches are played in four stadia, Al Arabi Stadium, Qatar Sports Club, Al Sadd Stadium and Khalifa International Stadium.