Qatar Football Association__ Uncategorized
23.04.2014 2:36 in :

DOHA: Fifty One East, the leading retail chain in Qatar and Sony, the prominent consumer electronics brand, have further strengthened their support of the annual Football Emir Cup by signing a new three year partnership with the Qatar Football Association (QFA) as the official Sponsor of H.H. the Emir Cup.

Fifty One East and Sony have been associated with the event since 2011 and the extended official sponsorship reaffirms once again their commitment towards the country’s sports events in general, and the most popular sporting event that attracts football fans from across the state of Qatar; in particular.

With the football season coming to a close, the Emir Cup, provides football fans in the country with one final event to celebrate the best in sporting talent in Qatar competing for the impressive title. The most watched local football tournament brings together the top national teams who play over five stages with the first phase reserved for the low-ranked sides.

Mr. Saoud Al Mohannadi, Vice President of QFA highlighting the partnership commented, ‘our strategic relation with Sony-Fifty One East started 3 years ago; the extension of this partnership for another three years is an indication of the deep rooted relation we have. Our partners have prepared a comprehensive promotion plan for the Emir’s Cup in its 42nd version in a different and innovative style, and that indicates the responsibility and big role they play. With Fifty One East, we always look for innovative and creative promotion campaigns that attract Qataris and expats to the matches.’

Mr. Bader Al Darwish, Chairman and Managing Director of Darwish Holdings, said, “Football is the most popular sport in the region and we are proud to extend our long term partnership with the QFA to support the most prestigious event in Qatar. The Emir Cup provides an amazing opportunity to showcase promising local talent and is an important platform to further support and promote the future of football in the country. Our sponsorship highlights our commitment to be part of the nation’s sporting legacy, helping position it as a leading destination for global excellence, as Qatar prepares to host the world’s biggest sporting extravaganza in 2022. We look forward to sharing many successes together with the QFA in the coming years and wish them the very best for another exciting edition.”

It is worth mentioning that the Emir Cup is the last tournament of the season and is one of the most popular tournaments in the country. The final match will take place on 17th May and will be held in Khalifa International Stadium.