Doha: Fahd Thani, Director of the Football Development Department at the Qatar Football Association, participated in the 3rd AFC Grassroots Conference 2023, which successfully concluded on Thursday in Kuala Lumpur, Malaysia's capital city, under the theme of "Promoting Asia's Grassroots Football." Over three days, technical directors, grassroots football managers, and FIFA Regional Technical Consultants from across Asia discussed ways to expand the reach of the beautiful game, as underlined by the AFC's Vision to maintain football's position as the Continent's number one sport. With the primary focus of the Conference centred on the expansion of the AFC Grassroots Charter and increasing player participation, AFC Technical Director Andy Roxburgh, in his keynote address, shared the salient features that define grassroots football and the role it plays in not just contributing to the development of future footballers but a healthy community with well-rounded individuals. He also touched on some of the critical undertakings of the AFC, such as the AFC Emotions in Football Project, which seeks to train leaders of grassroots football to assist young participants in managing their emotions and enhancing their ability to relate to others. The Conference's second day started with an informative session on the Amateur Football Research Analysis, led by FIFA Head of Technical Development Services Juerg Nepfer and FIFA Global Football Development Division Consultant Max De Vylder. Several interactive dialogues were also conducted, which enabled grassroots managers from the AFC MAs to exchange information on topics such as the operational activities of their respective grassroots leagues and their strategies to promote mass participation in the coming years.