"When Qatar bid to host the FIFA World Cup 2022, it did so with a vision to use the tournament as a catalyst for sustainable, long-term change in Qatar and across the Arab world. From the start, we believed in the power of football and the FIFA World Cup to inspire innovation, to build bridges between cultures and peoples, and to accelerate positive social transformation. Our measure of success for the tournament in Qatar will ultimately be the legacy it leaves behind. This strategy will help Qatar to realise that vision and ensure its success," said the SC Secretary General and Q22 Chairman, H.E. Hassan Al Thawadi.
The issues and initiatives that form the framework of the strategy were identified with the help of a thorough and continuous consultation process with local and international stakeholders, and thematic experts through surveys, workshops, meetings and the circulation of drafts. Throughout the process, over 100 national and international governmental, non-governmental and private sector organisations were consulted. Furthermore, the development process for the strategy also included a full human rights salience assessment, a first for a mega-sporting event.