DOHA: Fifty One East, the premium luxury retail chain in Qatar, hosted the Emir's Cup in its store at Lagoona Mall in the presence of Al Sailiya Club players. The visitors in the mall utilised the golden opportunity to see and touch the precious trophy, besides taking their pictures with it. This is the fourth year in a row that Fifty One East and Sony have show their support to the premier football championship of Qatar. Promoting the final match of the Emir Cup, sponsors Fifty One East and Sony hosted a free style football show at the Lagoona Mall on Friday and Saturday. The free style show will be organised again on May 15 and 16. To add more excitement and enthusiasm, Fifty One East is also hosting a daily PS4 FIFA14 competition, which will conclude on May 14. The winners will be presented attractive prizes. On behalf of Fifty One East, Ziad Asmar said: 'Fifty One East is thrilled to host these activities at the Lagoona Mall. Our aim is to promote one of the most important sporting events in Qatar, the H.H Emir's Cup. We are truly honoured to partner with the Qatar Football Association to offer a remarkable experience to football fans and encourage them to be a part of the event."