DOHA: On the margin of the ongoing Aspire4sport conference; the Qatar Football Association (QFA) has unveiled a fresh brand identity in concurrence with the revamp of its website yesterday at the Aspire Dome. Anchoring the audience present at the event, Khalid Al Kuwari, director of marketing and communication of QFA said, “We are extremely thrilled to introduce a unique new look for the QFA brand and website. The new brand identity demonstrates our strong commitment to excellence through design and creativity. The new brand identity is highly engaging and ensures that people understand our objectives.” The aim of the rebranding initiative is to realign QFA’s vision to become a global pioneering football association, known for creativity and winning. In its pursuit of excellence, the brand strategically works with its corporate partners to develop and harness young talent and ensures that grassroots football in Qatar receives continuous support. The new brand platform for QFA will be the global destination for players, fans and enthusiasts looking to stay on top of the game. It will provide a compelling and meaningful supporting experience that sets it apart from others, by showcasing the strong sense of nationhood of Qatar and its potential to take its rightful place on the world stage of football.